온라인 마케팅 대행사 utilize various platforms to do marketing including the use of Google Ads. So how do you use Google ads? You could work yourself the same question. When you start to use the Google ad spend, you will have to tell Google, out of the below goals, which one you want to achieve:
- Guiding people to your company or website landing page
- Directing extra visitors to your store
- Increasing calls to your business
From there, you will have to determine whether the ad copy that you have will have to be delivered to local or global audience. The next thing that you are going to utilize is to use the images or the three short sentences, telling Google exactly what is going to make your business to be unique, and Google will be able to use the same in helping you to create an ad copy.
You will then have to set your budget which Google will have to use in predicting the success of your Google Ads and Google will take your ad to become live. The target audience will the ad rank higher, appearing as a top result search, and many people will click on your campaign on PPC ads, your business will come closer to fulfilling its budget preset.
The five types of Google Ads
The steps which are those which are consistent for all campaigns on Google Ads with all of them being unique from each other and you need to know that, there are 4 types of Google Ads:
Search network campaign
By using a search network campaign, your ad will appear not only on Google maps and Google Search but also several other Google search partners that include Google Shopping and YouTube. On all the sites, whenever the users search items which are related to a keyword for your campaign which they will be able to see on your ad.
Display network campaign
With the display network campaign, you will be able to get the visual ads in front of the people utilizing products in the Google Display Network that include YouTube and Gmail.
The shopping campaign makes Google to utilize your web store product data, instead of the keyword of the user, determining where and how within Google shopping to bring out your ad.
The video campaign used by your company will be promoted through the ad displayed on the YouTube as well as other Google Display Network properties.
Through the app campaign your ad will be able to display on the Google Search, Google Play, YouTube, AdMob, Google Discover, the Google Display Network, Google search partners and other publishers that display app ads.
No matter the type of campaign that you will pick on, it will mostly include more than a single ad group. Each of the ad group might represent a different product that you would wish to market to the audience and each group might have a set of keywords that are unique.